A few years back, there was a time when people used to connect through email with their friends and relatives. At present, people prefer social media or instant messengers to do the same. However, businesses still use emails to connect with their customers, the only change is that it is now in addition to social media.
According to McKinsey, even though there is a rise in social media in recent years, however, when it comes to acquiring new customers, emails are 40 times more effective than any of the social media platforms. You may be surprised to know that emails deliver the highest Return on Investment for digital marketers. According to DMA 2019 report, for every $1 you spend on email marketing, you get a return of $42.
Email marketing is a powerful tool to connect with your prospective customers.
Effective Email Marketing Strategies
In this post, I am sharing 5 email marketing strategies that are proven to be effective in generating more sales.
Giveaways – Free but valuable
If you visit some of the popular blogs, you may notice something like this:
“10,000 people already subscribed.”
It is not that numbers have something to do with the website, but those big numbers help them grow their business. Sometimes, a website or business value is counted by the number of subscribers, the higher the number of subscribers, the higher the site value.
But the hard fact is that people do not give their emails easily, even if your website is great. To get their emails, you need to give them something in return. Give them something that adds some value to them.
Ensure your emails are mobile-ready
In the current world, we have noticed the death of desktops. Ensure that your email messages are optimized for mobile users, if they are not, there are high chances that they will be deleted. Thus reducing your chance to convert prospective customers to happy customers.
Remember, mobile is the future, ensure that your website and your emails are optimized.
Don’t let anyone leave you
It is inexpensive to engage the existing customers than to target the new ones. It is easier to engage your current email subscribers than trying to get new ones. Remember they already knew a lot more than what new one knows about you.
Every email list has some inactive subscribers. There are chances that if you approach them correctly with the right email subject lines, those inactive subscribers can be customers.
Divide your email lists based on their interest
Dividing your email subscribers list is the basic email marketing strategy that you should master at first.
Segmenting your email subscribers list helps you fetch higher open and click rates. Why?
If you have 10,000 email subscribers on your list, not all of them require the same thing. They will have different interests and needs. You can make them happy by sharing a single piece of content with all of them.
If you segment your email subscribers list based on their interest and sharing relevant content with them, you can make 80% of them happy.
Personalize your emails
Personalizing emails is a major email marketing strategy that every digital marketer insists on.
By personalizing, you are increasing your emails’ relevancy and usefulness for your customers.
By personalizing, I didn’t mean to start addressing your subscribers with their names. It is far beyond that. Try to address individual’s needs and interests in every email.
Email Marketing Experts 